Employer branding and the candidate experience

In a labour market that’s extremely competitive and increasingly candidate-driven, having a strong employer brand is crucial. Talent want to know who you are from the outset.

An engaging employer brand can even help retain existing staff and improve quality-of-hire. Your candidate experience and employer brand should go hand in hand.

Candidates begin to form opinions about your business very early on in the application process.
The candidate experience is how candidates recognise and perceive your company from their very first interaction; from recruitment and interviewing through to your hiring process and onboarding.

The employer branding is so important because it’s how you present yourself to future employees. Your brand represents who you are as company; it is what you stand for and will ultimately be what attracts employees to you – and what will make them stay.

As the job market becomes ever more competitive with demand higher than supply, the focus has shifted to attracting and retaining talent. It’s important for companies to look closely at their hiring experience from a candidate’s point of view. As companies fight for experienced, qualified people who ‘fit’, business must work harder to attract and retain employees.

From branded career sites to our onboarding system, Blue Octopus can help support and grow your brand.

Blue Octopus offers bespoke, responsive and fully-branded careers sites. Our in-house team work with you to position your employer brand and provide talent with an insight into working for your business. Our Onboarding module helps clients define and follow procedures that should occur when every new employee joins your company.

Using our recruitment technology, our expert team of consultants can advise you and help you engage, hire and attract the ‘perfect fit people’ for your business.

Speak to us about improving the candidate experience

To find out how Blue Octopus can help change the way you attract, engage and hire with the best talent and how we can support your business both now and, in the future, get in touch today or book a demo.

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